Built for e-commerce teams that want clarity, not complexity
All the analytics power you need, without the enterprise overhead. See what's working, understand why, and know what to do next.
Core Features
Everything you need to make data-driven decisions
All your critical metrics in one view. Revenue, orders, traffic, conversion rates, ad spend, and email performance - no more switching between tabs.
See performance across Shopify, Google Ads, Meta Ads, TikTok Ads, Klaviyo, and GA4 all in one dashboard.
Data updates automatically throughout the day. No manual exports or waiting for overnight batch processing.
Compare performance over time. Spot trends, seasonal patterns, and the impact of your marketing changes.
See your true return on ad spend across all paid channels. No platform bias, just a clear view of what your ads are really delivering.
Understand how your total paid media spend performs against real revenue. Get a clearer picture of efficiency across all advertising channels.
Measure how efficiently your entire marketing engine is driving growth. A high-level metric that connects marketing spend directly to business results.
Get actionable recommendations and automated to-do's. Our AI analyzes your data and tells you what to focus on next.
Understand which marketing channels are driving real sales. Clear first-click, last-click, and multi-touch attribution without enterprise complexity.
Blended metrics designed for decisions — not dashboards.
Built to help founders focus on what truly moves the business forward.
See Everything That Matters
Stop jumping between Shopify, Google Analytics, your ads managers, and Klaviyo. Baseboard pulls all your key metrics into one unified dashboard that updates automatically.
- Revenue, orders, and average order value
- Traffic sources and conversion rates
- Ad spend, ROAS, and campaign performance
- Email open rates, click rates, and revenue attribution
True Performance Across All Paid Channels
See how your total paid media spend performs against real revenue. Blended POAS gives you a clearer picture of efficiency across all advertising channels combined — no platform bias.
- Combined ad spend across Google, Meta, TikTok, and more
- Total revenue attributed to paid advertising
- Real efficiency metric: what you spend vs. what you earn
AI That Tells You What To Do Next
Our AI doesn't just show you numbers—it analyzes trends, spots opportunities, and creates specific, actionable to-do's for your team. Wake up to a prioritized list of what matters today.
- Automated anomaly detection (sudden drops or spikes)
- Performance trend analysis and forecasting
- Budget reallocation suggestions based on ROAS
Google Ads ROAS up 24%
Consider increasing budget by 15-20% to capitalize on improved performance.
Email conversion rate declining
Open rates are healthy but clicks are down. Review recent campaign content and CTAs.
High-performing product category
"Summer Collection" converting 2.3x above average. Consider featuring in next email campaign.
Ready to simplify your analytics?
See all your e-commerce data in one place with AI-powered insights to help you grow faster.